There is a caveat with efficient solutions.

They only work well if the process being made more efficient solves the problem that needs to be solved.

Helping people to organize their meetings more efficiently will serve their organizational and communication skills. But it is only effective if everyone remains clear about the purpose of the meeting and could focus on that purpose.

Sending mailings to customers is the most efficient way to reach a large number of customers. But it is only effective if the customer finds value in the message. Most often, it is the sender who wanted his message to be out.

Best practices in the sales process are an efficient way to automate the process. But, the more people recognize these practices, the more they are perceived as commodities. Which means that they lose their potential to be effective.

A process that is in place is rarely questioned.

However, problems evolve, situations change.

Yesterday’s problems might have disappeared without anybody realizing it.