Strategy is a weird thing.

It works best when you don’t push it.

It works when you live it. When you breathe it.

You’ve almost forgotten that you use it.

It’s necessary to think about it. To design it. To figure out how to apply it.

It doesn’t happen on its own.

It’s necessary to practice it. It helps to remind yourself to use it,

You can’t force it.

If you’ve ever tried to meditate, you’ll know that thoughts will pass by. You’ll also know that you can’t force them to stay away, nor can you think yourself into not thinking.

It’s the same when coaching. It’s the same when leading a team.

You can think about ways to intervene and ideas that contribute to your strategy.

Once you are engaged in doing the work you’ll notice that it doesn’t quite work like that.

It’s the moment when thinking about your strategy becomes a distraction.

It distracts from being present and doing the work.

It’s the moment when you have to rely on your intention.

There is a time for design and for doing.

Commitment bridges the gap.