The whole and its parts

The whole & its parts

Your opinion counts

That’s the title of a message I received.

The message then continues with the hope that I enjoy every moment with my new camera and its extraordinary functions. The manufacturer then describes that they constantly enhance their cameras and that I can participate in this unique evolution.

It made me curious. Would they really be asking for my opinion? What information would they be looking for?

The questions focused on data that could align with my stereotype, the features of the camera it likes best, what I’m using it for, what camera they were in competition with, and how I heard about the camera and informed myself.

I didn’t answer the questionnaire.

Their message belongs to the attention economy era.

It focuses on the action the person is invited to engage in and leaves the rest aside. The message was there to invite me to answer the questionnaire. They hoped for an emotional reaction. They assumed that I wouldn’t pay attention to how it is written nor if I can distinguish between facts and opinions.

This might sound like a harsh critic and wild hypothesis. But, what if they were right? What if, the majority would choose to accept acting like that assuming that it made them performant?

In parallel to the evolution of the attention economy, we can see, that emotional literacy is becoming a skill we need to learn.

It isn’t a new skill, it is one we are forgetting to learn until we need it.


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