Not too long ago, a colleague completed his description of how he perceives his job as well done with his frustration about the way others perform this same job. For him, the greater risk for his industry was in the way others transform it into one that may not be trustworthy.
One of the main reasons this happens is through a lack of rigor to describe one’s position and practice. It’s a task that requires an ability to describe it within a context, what it refers to or delimits it as well as what its underlying philosophy or values are.
In essence, it’s knowing well what one does. It also means being able to describe it in such a way that others visualize something similar to what was to be described.
There might be a real reason to be anxious about the perception of one’s industry in general. However, becoming visible with one’s vision is the best, if not only, way to contribute to the perception of one’s industry.
It’s worth noting, that the above also applies to the idea of “being visible”. If visibility is understood as a means to create attraction, what is being aligned are incentives to react with the preferred reasons of an audience to react. A different approach is using being visible to serve the imagination of one’s audience by creating a vision allowing others to see what our work is.
The first is easy to achieve. The second takes much more time and effort.
It all starts with investigating the multiple meanings concepts have.