Put disruption and start-ups together and you have a success.

That’s what users of the word disruptive tend to believe.

A lot of them are fans of the idea of the “one and only” solution and advocate for it. They share everything that doesn’t work now and want to make us believe that disruption will solve all these problems.

What they don’t see, is how this is a repetitive pattern. Every generation changes its behavior to become different from what they have seen in the previous generation.

As goes for every generation, some of those who seek to break the pattern succeed, others don’t.

A disruptive idea isn’t sufficient. It’s just an idea.

Disruption is the result of hard and successful work.