The last years have seen an increase in the number of communication tools available.

Some tend to see every new tool as a revolution in the way we can communicate with one another.

Others see the fragmentation in the landscape of communication tools and a loss in our ability to communicate.

The more tools that appear the more tools individuals have to manage.

The more tools people have to manage, the more difficult it is to keep an overview of the information available.

The more difficult it is to stay informed, the more information will be multiplied in the hope of finding the attention it needs.

The more information becomes available, the more people complain that they are not being informed.

The more people complain about the lack of information the greater the risk that they spend all of their time gathering information or none of their time.