One of the caveats of culture is that it invites us to believe the ideas
When your car has a flat tire, you have two problems. The first one is
In a quest to serve his clients best, Paul was describing the benefits of his
Not too long ago I came home with a bunch of photos that didn’t impress
When a toddler leans to stand up, the only thing he has in mind is
Seeking to serve customers and making it all about them can become a challenging task.
For ball game lovers, there is a saying “play the ball, not the man”. It’s
One of the things the pandemic allowed to observe was the decision process in uncertain
Looking at today, it is possible to see it as everything we have been able
Deciding on what’s going to happen depends on what people want. The decision process becomes
Marketing and sales share objectives, even if they have a different perspective on it. Marketers
Seeing a problem is easy. For many people, a problem starts there where something is