Science has taught us that truth relies on theories that are proven.

And yet, in reality, theories are considered to be proven when there is no reasonable doubt left. Which means that there is has been no evidence that the theory is false.

The quest for ever more performance has lead us to seek measurable targets.

Should it not be measurable we are told, then it cannot be achieved and is not relevant. What’s not clear though is how to decide what to measure. How to decide on units per time vs. the number of errors. And what does a line of code mean for a program or the number of pages for a book?

Measurable is overrated.

It helps to avoid taking a position that might be uncomfortable.

To say: I do it like this because I believe in it.

To know what they stand for.