Some words are automatically perceived as negative, but not only that, they become an idea that is to be avoided. To an extent, that its antonyms might seem to be the right solution.

Instead of being selfish, selfless becomes the ideal.

It’s as if it was either selfish or selfless.

That’s when it isn’t clear anymore where self-care can be placed.

When flying we regularly receive an answer. Should the oxygen masks drop down, take your mask first.

The reasoning is simple, it’s the only way to be able to reliably care for others.

It’s not selfless. It’s not selfish.