When teams work together to determine their next steps, they will find often themselves confronted with the unknown. They might not know how to define their objective or how to get there. Dealing with that unknown will be uncomfortable and they’ll search for reassurance more than motivation.

But they also may be confused about what it is that they need. If their hope is focused on finding an answer to their quest, they might be looking for something that motivates them. This means that they’ll be attached to getting to the result and will focus their journey on it.

If it is the latter, progress will probably be much less relevant to them, than the satisfaction of having reached their objective. The risk is that progress will not be valued, or that it will be measured by how clear the result feels.

It’s a recipe to make it hard to be satisfied.