The whole and its parts

The whole & its parts

Objective or problem?

“My market doesn’t listen to me”

“I don’t have a website”

Are objectives transformed into problems.

In both cases, the situation is described as an obstacle, something that would need to be changed to succeed.

Once that’s the approach it’s easy to feel stuck.

Instead of investigating how the objective can be reached it has been made “impossible” to reach.


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