It pays to be focused and continuously be working towards a goal.

But that only works if the work done moves you towards your goal.

If growth is the goal, costs can’t be the focus.

If optimization of resources is the goal, growth can’t be the focus.

They can’t be, because they take the goal out of sight.

But, that’s not a reason to forget about them.

They still have a place in the planning. They are the guardrails.

They help to see when the work would go off-road.