Traditional marketers have seen their role as one to persuade others. The idea was, that
There is a saying that “If you always do what you’ve always done then you
As time passes memories are transformed. The bad ones slowly disappear, the good ones are
“What are the measures when they fail?” is one of the most frequent questions when
Dictionaries are wonderful tools. I had become intrigued by the idea of judgment. Friends mentioned
Not too long ago I attended a presentation by Jose-Luis Alvarez on “The Power and
In 1972 Taibi Kahler developed a concept of four Myths. It describes beliefs people hold
Remembering things requires an effort. Without much effort, we have a tendency to forget a
Describing the “What, Why, Who and How” of a plan allows to give oneself a
Friends started a project to create awareness about organ donation. It’s a project that came
Everything is planned. Your schedule is packed. You know what you’ll achieve tomorrow. Tomorrow arrives.
A basic act of generosity is to “see the other”. It may seem to be