One of the most powerful things we can change is our mindset. Mindset describes the
Marketers seek to make change happen. A tool they’ll use to achieve change is spreading
Traditional marketers have seen their role as one to persuade others. The idea was, that
There is a saying that “If you always do what you’ve always done then you
As time passes memories are transformed. The bad ones slowly disappear, the good ones are
“What are the measures when they fail?” is one of the most frequent questions when
Dictionaries are wonderful tools. I had become intrigued by the idea of judgment. Friends mentioned
Not too long ago I attended a presentation by Jose-Luis Alvarez on “The Power and
In 1972 Taibi Kahler developed a concept of four Myths. It describes beliefs people hold
Remembering things requires an effort. Without much effort, we have a tendency to forget a
Describing the “What, Why, Who and How” of a plan allows to give oneself a
Friends started a project to create awareness about organ donation. It’s a project that came