As we move further into the connection economy we have to think twice about the word economy.

It’s easy for people to connect with all those they’ve met at the last conference or event. Coming home, they open their favorite social media app, search for those met, request connection and make a checkmark that it’s done.

With a bit of luck, those contacted confirm the connection. Now they are connected.

The more connections, the better.

Every day, they keep themselves busy saying happy birthday or congratulations on the promotion. It’s easy to invent reasons to say hi to one another. It’s easy to click on the automated button.

It shouldn’t be confused with building a relationship, seeing the other or being generous.