Whenever someone makes a presentation, the speaker will search for ways to gain the audience’s
When people seek to make change happen, one of the things they will often plan
Geoff and Tom were arguing. Geoff wanted to solve the climate crisis by focusing on
A client and I were discussing a page on his website, he wanted to find
There are two easy ways a product becomes a commodity. One is, by focusing on
One of our elementary functions of behaviors is to gain attention. It is at the
He was struggling. He had learned so much in his last workshop, but not he
Some companies succeed in telling their story not only with words but also with images
For thousands of years, humankind has been using symbols. It started with the ability to
Reading through the work of students seeking to understand how marketing works, I’ll find that
In an entertaining conversation with Allegra Stein, I had the opportunity to learn quite a
A friend was blogging about social selling. He was getting fed up with the way