It’s worth it to remember that marketing is there to make change happen.

This is somewhat forgotten as many marketers preferred another approach.

For them, marketing is there to tell others how they will be happy, satisfied, or fulfilled. They built on the idea that if they tell humans that there is a condition for happiness it makes it easier for them to state that they have the answer to it.

The reality, however, is that happiness is a decision.

It belongs into the category of simple, but not easy actions.

Having marketing to tell oneself that there is a condition to happiness, is a great excuse to let the decision go.