The whole and its parts

The whole & its parts

Category: Marketing

Attending to needs

The marketer’s work is to learn to know his audience well enough to be able

Is it relevant?

Remember this button you never used on your camera? What about the feature you never

Searching for the story

It was our fourth coaching. Tension was in the room. We had been working on

Creating tension

As the end of the year arrives, it’s time to realize that there is a

Magical solutions

When deciding how to offer their services, people find tend to prefer a somewhat magical

Taking time to listen

Once people have an idea of how things need to be, they set out to

Context transforms content

When music could only be played live, the places where it could be played determined

Inventing services

The usability of a product is supported by its user interface. But there is more