Preferences is a natural way to determine differences between people. The filter we’ll use to
People are different. There is no news in the fact that differences go way beyond
Traditional marketers have seen their role as one to persuade others. The idea was, that
When problems appear, they tend to grab our attention. That’s true for everyone. Once problems
Asked what they would do, if the sky had no limits, people will usually find
There is ongoing confusion linked to teaching and authority. Traditional education established the idea that
There is a saying that “If you always do what you’ve always done then you
As time passes memories are transformed. The bad ones slowly disappear, the good ones are
How can I be sure that others hear exactly what we want to tell them?
When you work with an individual, meet her where she is. When you work with
What happens if you aren’t right? Sure, it depends on the situation. But really? You
A few days ago a friend asked me if I could explain the purpose of