One of the most powerful things we can change is our mindset. Mindset describes the
Be angry and be curious Speak and listen Describe facts and interpret them Feel and
Marketers seek to make change happen. A tool they’ll use to achieve change is spreading
Preferences is a natural way to determine differences between people. The filter we’ll use to
People are different. There is no news in the fact that differences go way beyond
Traditional marketers have seen their role as one to persuade others. The idea was, that
When problems appear, they tend to grab our attention. That’s true for everyone. Once problems
Asked what they would do, if the sky had no limits, people will usually find
There is ongoing confusion linked to teaching and authority. Traditional education established the idea that
There is a saying that “If you always do what you’ve always done then you
As time passes memories are transformed. The bad ones slowly disappear, the good ones are
How can I be sure that others hear exactly what we want to tell them?